PERSONA is a modelling and creative consulting agency founded in 2019 by Enrico Cestaro, Creative Director, and Alma Malara, Project Manager.
Coming from its original theatrical meaning, PERSONA is a concept that overlooks gender, age, and ethnicity. The neutrality of the term allows for diversity and unconformity to be the main elements of our modus operandi.
PERSONA represents a hybrid reality within two cities, Milan and Rome, each with its own peculiarity, and has developed its own design method in managing projects.
It extends itself in different industries: fashion, advertising, tv & cinema, design.
Even when working within the high fashion industry, PERSONA maintains a fieldwork approach to channel diversity beyond simple tokenism and to remain true to itself.
Talent casting and creative direction coexist together while shaping a distinct community where the models’ personal skills are nurtured and enhanced in project opportunities.
Aside from outsourcing talents to possible clients in creative fields, PERSONA takes its own creative lead with the production of in house photo-digital content following a workshop-like relationship with talents to maintain an autonomous aesthetic, yet still fitting into the Zeitgeist.

Agency, Casting Consulting, Community.